A 4-day adrenaline rush along the best driving roads in Europe.
Teams of pro gamers and racing drivers competed to score points. Fans at home played their part by completing challenges. Challenges converted to fuel, which contributed to the overall score for the team.
But more than that, Forza Fuel gave fans in-game rewards and exclusive content – meaning they could take control of their favourite Forza supercar on their Xbox One.
And by tracking the gamertags of all the fans who took part in Forza Fuel, we were able to verify that the campaign activity delivered