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8 teams. 1 epic adventure. Fuelled by you.

We faithfully recreated the action from Forza Horizon 2 with race challenges, head to head time trials and gamers driving their teams to victory.

BOLOGNA DAY 1 - GET TO THE CHOPPA MONACO DAY 2 - SLIP STREAMING MARSEILLE DAY 3 - SPEED DATING BARCELONA DAY 4 - I ❤ DIRT
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A fan-fuelled supercar ROAD trip

A 4-day adrenaline rush along the best driving roads in Europe.

Teams of pro gamers and racing drivers competed to score points. Fans at home played their part by completing challenges. Challenges converted to fuel, which contributed to the overall score for the team.

But more than that, Forza Fuel gave fans in-game rewards and exclusive content – meaning they could take control of their favourite Forza supercar on their Xbox One.

Driving fans to purchase

65,000 people registered as team members by using their gamertag, their combined efforts online created 6.9 Million engagements including:

  1. 3.6m
    video views

  2. 417,000+
    xbox.com visits

  3. 37,000+
    Twitter conversations


And by tracking the gamertags of all the fans who took part in Forza Fuel, we were able to verify that the campaign activity delivered

More than
$1 million in revenue